Adidas x Goldie present Athleticizm - The Official Video

Earlier this month, Bozboz was back behind the lens at the launch of Athleticizm, Goldie’s latest artistic collaboration with official London 2012 sponsor Adidas.

Goldie created twelve individual works, each a uniquely urban interpretation of Team GB’s brightest hopes in action, including Jessica Ennis and Victoria Pendleton. His vibrant portrayals of the energy and movement of the athletes united the worlds of street art and sport in this ground-breaking exhibition.

Bozboz was there to capture the preview night on film for Adidas, including a few inspirational words from the man himself. Check out the official Adidas x Goldie - Athleticizm video, produced by Bozboz.

Read more here


 
[Track ID: Rufige Kru – Is This Real]