Adidas and Goldie present Athleticizm

Art, music and creativity drive the heart of Bozboz and we’re very excited to announce that we’re working with Adidas on their exclusive Olympics exhibition: Athleticizm – painted by Goldie.

Adidas are official sponsors to the London 2012 Olympics and are as globally renowned for their roots in street art and fashion as they are for their sportswear. Athleticizm is a very special collaboration between Goldie and Adidas, and the third time that these pioneering forces in urban culture have come together. The show  is a ‘Celebration of the Best of British Sport’ - a collection of unique interpretations of some of Team GB athletes’ energy and power, all depicted in Goldie’s signature style.

The 12 images, individually painted by Goldie, portray each of Great Britain’s Olympic hopefuls in a new fusion of street art and sport away from traditional photography or portraiture, showing them in a new light that Goldie describes as depicting the ‘rawness of their talent’.

Bozboz will be filming the video of the launch preview on Thursday 27th October, so watch this space for some exclusive behind-the-scenes footage!

Athleticizm launches on Friday 28th October at the Underdog Gallery, SE1 and is open every day 10.30am to 7pm until Thursday 3rd November 2011. Curated by Eddie Lock.

For more info, visit www.eddielock.co.uk