Website Optimisation

We have developed a highly effective arsenal of website optimisation techniques to boost the rankings of our clients in a wide range of industries. Using this expertise we can turn your product, service or brand into an online success story.

Keyword Research & Competitor Analysis

Choosing the right search terms is critical to the campaign's success. How do you find the keywords potential customers are typing to find your products?

Natural Search Optimisation

Our considerable experience in optimising sites for best positioning in the SERPs has led us to value the following practices in site design:

On-page Optimisation

• Clean, well structured HTML & CSS.
• Flat site structure (for small and medium sites)
• Modifications to existing CMS architecture to maximise site visibility
• Sitemaps, Spider control, crawlable Javascript & parallel campaigns for Flash sites
• Good housekeeping practices with title and header tags, alt tags, URLs, redirects and duplicate content

Link Building

The next step is to generate as many quality links to your site as possible, since the search engines count each inbound link as a 'vote' or 'recommendation' from the linking site to the target site. However, all links are not created equal...

Pay Per Click (PPC) Campaign Strategies

Ads in the top paid search positions receive an exponentially greater number of clicks than lower placed ads.

However, the Google Adwords bidding system is not as simple as 'highest bid wins highest position'

Analytics and Reporting

Bozboz provides comprehensive ROI reporting through Google Analytics and SERP reporting. This provides an overview of the campaign's effectiveness - but your sales department may bring you the good news before we do.

Email Marketing

Building and improving email lists is a key part of any enterprise's effort to target customers and prospects within their own database. An email campaign can provide obvious benefits such as driving online sales, or confer more subtle advantages such as improving brand perception.

Social Networks & Blogs

In the blogosphere, to build popularity you must be spotted, mentioned, and ideally endorsed by people who are an authority in your subject area. To take advantage of this online space, you'll be required to engage with your customers and users in new ways. Regularly publishing original content in the form of previews, press releases, anecdotes, top ten lists or industry information is a solid start.

Local Business Search

This relatively new Google feature is worth investigating. Careful selection of keywords in your products and services listing can propel you to the top of the local business search listings, placed above all the natural search results of your competitors.