Drusillas is an award winning, family run animal park that was crowned South East Visitor Attraction of the Year in 2010. With its menagerie of small exotic animals – from monkeys to meerkats – and a Thomas the Tank Engine railway line, it's one of the top family destinations in the UK.
29%Increase in traffic year on year
300%Increase in online ticket sales
92% Increase in mobile visits
in 12 months
A new look for drusillas
Bozboz have worked closely with Drusillas for several years, supporting them with creative design, technical development and strategic marketing services. We have been privileged to gain an inside view of one of Sussex's most loved family attractions.
Bozboz started by examining Drusillas' website, which was nearly 10 years old. Following our review of visitor behaviour we redeveloped their website with a fresh new design and functionality.
This helped showcase the Drusillas brand more effectively as well as making their site more usable and interactive. We integrated a bespoke reservation system, saving 3rd party costs and streamlining user experience.
Bozboz and Drusillas - a close knit team
Through development and implementation of an ongoing digital marketing strategy, Bozboz have helped Drusillas to increase brand awareness and grow online sales year on year, underpinning their real world success.
We have supported all aspects of their marketing cycle, recently creating mobile and iPad friendly versions of the site based on changing user behaviour.
Why not check out the video overleaf to hear what Drusillas owner Laurence has to say. (No Bozboz staff were harmed in the making of this film).