JLS Summer Tour

Yes it's commercial. Yes it's successful. And yes, it's a prime example of the cross-platform approach we take to marketing our clients' events and music.

The Brief

Sound City approached us to create and deliver a comprehensive social media strategy for the JLS Sound City Summer Tour, across multiple UK venues with 10,000+ capacities. 

The Result

After a thorough consultation, we swiftly drew together an online marketing plan for Facebook and Twitter, as well as e-marketing and data capture. Our designs were used as the cover images on the main JLS Facebook account with over 1.8 million fans.

We liaised closely with PR agencies and band management to develop fan engagement in sequence with media appearances and interviews, and set up a series of Pay Per Click campaigns to increase outreach to the fanbase and build ticket sales.