How To Books

How To Books have pioneered an exciting new approach to online publishing. They have put the full text of over 200 of their self-improvement and life-skills books online to read for free.

The Brief

Bozboz were asked to redevelop the How To website from scratch. They required a new logo and brand image laid over a site which was to be built on a highly modular and customisable framework to allow total flexibility in the presentation of content. A bespoke content management system with integrated xml importer was needed to allow newly published content to fit seamlessly with existing titles.

The Result

As well as the new site, Bozboz oversee and implement an ongoing SEO campaign married to Google's content based Ad serving application. Customisable sidebar 'widgets' allow new functionality such as social networking features to be added easily from within the CMS.