Merch Alley

Merch Alley handle the merchandise for renowned musical acts such as Groove Armada and festivals such as Wakestock and Download. As well as T-shirts, they also distribute merchandise for comics such as 2000AD.

The Brief

Merch Alley required a site that would allow the different brands that they represent to have individual store fronts.Each Ecommerce store's designs had to be adaptable and in keeping with the style of the site that they were directed from.

The Result

A custom CSS template system  was built to allow individual branding of each store with quickly customisable storefronts. This created a greater feeling of brand recognition and allowed for greater cross-promotion for the bands and artists. The Ecommerce system allowed all stores within Merch Alley to offer worldwide delivery of their products.