Neon Collective

Neon Collective sell ethical vegan fashion products online. Their philosophy is centred around the concept of responsible luxury, by offering on-trend products that are completely free of animal products.

The Brief

Neon were looking for a  website that was sleek and snappy, as the owners wished to market the shoes on their own merits to a mainstream market. They did not want to appeal to the ‘guilt factor’ or hippy / green credentials often used as a sales technique in the vegetarian fashion market.

The Result

Neon Collective have a stylish website to show off their ethically sourced products from around the world. Our Ecommerce system allows them to fully manage products, stock levels, customers and orders. A sophisticated email marketing system allows Neon to keep in touch with customers, keeping them informed of offers and promotions. Neon picked up a Best Small Business Award from the RSPCA in 2009.