International demand for mp3s, vinyl promos and signed merchandise from John B's Beta Recordings imprint is heavily stoked by his constant DJ appearances on the global DnB circuit. With sublabels Tangent Recordings, Nu Electro, and Chihuahua set up to cater for his signature experiments on the DnB sound, John B wanted a unified storefront to tie in with his extensive online promotion.
We were asked to design and build a full eCommerce solution to sell digital downloads, merchandise, collectors items and vinyl promos. Interactive elements had to blend seamlessly with the existing visual style and theme.
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