Cut to the Beat is a Brighton based web business selling royalty free music, specialising in the TV and web media production industry.
Their music is available as an mp3 download or on sample CDs. The music takes the form of full-length tracks and 29/30 second commercial edits, as well as a variety of hits, stings, intros and loopable tracks. These are sold under a ‘buy once, use forever’ license also known as a buyout music license.
The site allows visitors to preview and purchase any track in the royalty-free music library. Tracks and samples are arranged by genres such as hip-hop beats, classical tracks, ambient soundscapes, world music and drum & bass. Alternatively, visitors can hear music grouped by moods such as uplifting, action, sad, or peaceful.
A dynamic ‘top ten downloads’ feature allows viewers to see the most popular royalty free music samples in the library.
Bozboz were asked to create an ecommerce site for Cut to the Beat, allowing a fully automated sales delivery channel. The fact that the products are Digital allows them to be delivered instantly and automatically upon processing of payment, allowing the whole process to be streamlined and efficient.
The work included the full design and creation of digital delivery infrastructure as well as search engine optimisation which is essential in this competitive market.
We have devised an online marketing campaign based on a mixture of pay per click (PPC) and organic search optimisation. This maximises traffic to the new site and helps Cut to the Beat gain market share in this highly competitive field.
The royalty-free music market is a highly competitive one. Our SEO campaign incorporated keyword research, on-page code optimisation, organic off-page SEO techniques, competitor analysis and inbound link generation strategies to obtain better search engine rankings. PPC (pay per click) advertising via Adwords was also included.
Cut to the beat are your best source for Royalty free music. Why not take a look at their site
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