How To Books have pioneered an exciting new approach to online publishing. They have put the full text of over 200 of their self-improvement and life-skills books online to read for free, without any registration or other encumbrance.
Bozboz were asked to redevelop the How To website from scratch. The client required a new logo and brand image laid over a site which was to be built on a highly modular and customisable framework to allow total flexibility in the presentation of content.
A bespoke content management system with integrated xml importer was needed to allow newly published content to fit seamlessly with existing titles.
A database was designed to maintain constant site structure after the new site was rolled out (vital for preserving the long-tail performance of the site in Google's SERPS) while also supporting a new improved cataloguing system.
Support for fully customisable sidebar 'widgets' was needed to allow new functionality such as social networking features to be added easily from within the CMS.
A fast and reliable caching system was required to deal with very high traffic loads. How To Books also requested a fully managed hosting solution.
To improve the site's standings from a Search Engine Optimisation perspective, and monetise the content more effectively, Bozboz were also asked to oversee and implement an ongoing SEO campaign married to Google's content based Ad serving application.
The campaign is ongoing. Find out how to do just about anything!
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