“Just to say fabulous work!! I’m so pleased with the updated site - clean, fresh, more relevant, accessible and engaging" :)
About Find Get Give
Find Get Give is an online mental health and wellbeing information website. Although accessible to everyone, it’s aimed at young people (13-25) and their families/carers. It has an online directory of local mental health services and support resources, e.g. apps and self-help guides.
We were asked to work with the YMCA and NHS on a campaign website to raise awareness of mental health issues in young people, particularly reaching out to 13 - 25-year-olds.
Alarmingly, an estimated one in three young people is suffering from mental health issues in the UK. We needed to create a space where young people could find support - and quickly.
But we needed to attract them first. So the site needed a strong visual style that would appeal to a young demographic. What’s more, it had to have a simple user journey that would perform well under high levels of traffic.
UX was fundamental to our process. The site needed to feel inclusive and welcoming with a clear path - and a quick exit.
With that in mind, we conducted thorough user research. From call-to-action colouring to copy, every aspect of the creative process was considered. It had one job: to alert vulnerable young people that help is available. We used vital feedback from our user group to create a site that resonated with them. Essentially, it was tailor-made for - and by - young people from Brighton, Surrey and Sussex.
We kept the structure clear and simple, using the three fundamentals of the brand, ‘Find Help’, ‘Get Help’ and ‘Give Feedback’, to guide the user journey.
Designed for vulnerable young adults, it was more important than ever that this site responded quickly. Consequently, site performance was tested rigorously for speed during the soft launch.
What we delivered
We launched the findgetgive.co.uk website as a centrepiece for the #IAMWHOLE campaign. It encouraged young people to challenge harmful language and negative stigma surrounding mental health whilst speaking out and seeking help.
Within two weeks of the site’s launch, over 50 mental health services were listed nationwide across 22 locations. In that time, the site had 50,000 visits.
The #IAMWHOLE campaign went on to gain national exposure, including PR Week’s ‘Top Campaigns We Like’ award