Bozboz’s Festive Checklist

Bozboz
-
8 December 2017

The festive season is a time for building excitement and telling stories - in other words, a perfect time to let your brand shine and boost sales.

Using advice from our Christmas Marketing Advent Calendar blog, we’ve put together a quick checklist to ensure you’re on top of your Christmas campaigns.

Get Ready

1. Ensure your website is ready to handle the seasonal traffic. Check all the links work and Christmas assets are uploaded and ready.

2. Create a separate content calendar for your festive campaign.

3. Pull in last year’s Christmas data to target people based on last year’s conversions.

Get Festive

4. Create content with appropriate hashtags and festive graphics that reflect your brand.

5. Create a competition across email, social channels and your website to draw engagement and drive traffic.

6. Mix up your content with an advent calendar, rewards for loyal customers or a festive giveaway.

7. Schedule social media posts in advance to ensure staff don’t have to work over Christmas.

Wrap Up

8. Schedule a blog to welcome the new year, featuring user generated content that celebrates the year gone by.

9. Analyse pre-holiday campaign data to effectively implement post-holiday remarketing tactics.

10. Send January sales messages with exclusive offers for email subscribers.

Inspired to start your festive preparations? Download and print the checklist to guide you through the Christmas season.

You may also like...

Bozboz Presents SEO 101 - A quick history of SEO

In our new series of knowledge bombs, the Bozboz team will be sharing some of the ins and outs of their digital disciplines. From basic concepts to advanced strategy, we've got you covered.

The Human Face of Digital

There’s no doubt about it, the future is digital. From the way we consume to the way we communicate, our reliance on digital skills is only set to increase.

7 Shopify Apps We Love!

Regardless of whether you administer your Shopify store yourself, or work with a development partner, the right apps can solve a whole host of common eCommerce challenges. We’ve rounded up seven apps we genuinely love - that help Shopify businesses run even smarter.

Unlock your online
potential today

If you want to showcase your offering, convert more leads, provide resources, or all of the above, we can build a website that separates you from the competition. 

Get in Touch

Get our monthly newsletter

Name(Required)
This field is for validation purposes and should be left unchanged.
© 2025 Bozboz. All rights reserved. 
Web Agency Brighton. 
Company 6546278 | VAT No. 198696229

Get our monthly newsletter

Name(Required)
This field is for validation purposes and should be left unchanged.
crossmenu