Bozboz’s Festive Checklist

Bozboz
8 December 2017

The festive season is a time for building excitement and telling stories - in other words, a perfect time to let your brand shine and boost sales.

Using advice from our Christmas Marketing Advent Calendar blog, we’ve put together a quick checklist to ensure you’re on top of your Christmas campaigns.

Get Ready

1. Ensure your website is ready to handle the seasonal traffic. Check all the links work and Christmas assets are uploaded and ready.

2. Create a separate content calendar for your festive campaign.

3. Pull in last year’s Christmas data to target people based on last year’s conversions.

Get Festive

4. Create content with appropriate hashtags and festive graphics that reflect your brand.

5. Create a competition across email, social channels and your website to draw engagement and drive traffic.

6. Mix up your content with an advent calendar, rewards for loyal customers or a festive giveaway.

7. Schedule social media posts in advance to ensure staff don’t have to work over Christmas.

Wrap Up

8. Schedule a blog to welcome the new year, featuring user generated content that celebrates the year gone by.

9. Analyse pre-holiday campaign data to effectively implement post-holiday remarketing tactics.

10. Send January sales messages with exclusive offers for email subscribers.

Inspired to start your festive preparations? Download and print the checklist to guide you through the Christmas season.

You may also like...

Creating the Perfect Web Design Brief - a Client Guide

Web design entails more than just looks - it requires consideration of brand and creative expression, marketing activities, UX and technology, all delivered via an engaging interface across multiple platforms.

From Awareness Days to Brand Awareness

With nearly 200 official awareness days and months across the year, every day has a choice of causes to care about.

Digital Storytelling - Why Video Engages Users

“I see video as a mega-trend on the same order as mobile,” Facebook’s Mark Zuckerberg told investors and analysts. “That's why we're going to keep putting video first.”

Unlock your online
potential today

If you want to showcase your offering, convert more leads, provide resources, or all of the above, we can build a website that separates you from the competition. 

Get in Touch
crossmenu