What today’s buyers need to see before they commit
Whether you sell software, services or shoes, your buyers are making decisions in the same environment: too many options, not enough time, and a constant stream of “best of” lists, ads and recommendations competing for attention
Agentic search and the next evolution of eCommerce buying
For most of eCommerce’s history, the purchase journey has followed a familiar pattern. Someone searches for what they want, compares a handful of options across one or more retailers, deliberates for a bit, lands on a product page, adds to cart, and checks out. That flow has been optimised within an inch of its life […]
We’re Trying a Couple of AI Search Experiments – Here’s the Honest Bit
AI search has become one of those areas that everyone is talking about, but the mechanics behind it are still a bit of a mystery. Tools like ChatGPT, Gemini and Copilot are now part of the fabric of search, but the way these systems select, interpret and summarise information isn’t explained in the same way traditional search ranking has been over the years.
Stand a Better Chance of Being Seen in AI Results
Search has changed - and probably a lot faster than any of us thought. With the rise of generative AI tools like Google’s Gemini, users are getting answers directly from AI-generated summaries, often without clicking through to a traditional search result at all.
