Marketing
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Micro influencers increase conversions. Here’s how
Micro influencers are creators who have between 1,000 and 100,000 followers. Although they have a smaller reach, they generate more authentic conversions and engagement. In fact, micro influencers have 8% more engagement than those with larger audiences. So does this mean they add more value than macro influencers?
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How to define your personal brand and get everything you want
It’s all been building up to this.
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Getting to know you
Personalised marketing communications are essential in 2018.
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Bozboz’s Festive Checklist
The festive season is a time for building excitement and telling stories - in other words, a perfect time to let your brand shine and boost sales.Using advice from our Christmas Marketing Advent Calendar blog, we’ve put together a quick checklist to ensure you’re on top of your Christmas campaigns.
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Why you need a side project
Side project, passion piece, or extracurricular activity - whatever you want to call it, you need one. They give people the opportunity to be creative, to be passionate, and to sometimes do a little bit of good in the world. Here’s why we think that side projects are an important part of company culture.
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Your Christmas marketing advent calendar
Are you already tired of seeing festive subject lines in your inbox? Instead of saying “Bah Humbug”, maybe it’s time to consider your own Christmas content.
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5 tips for Black Friday & Cyber Monday
A marketing ploy, or a chance to get a good deal, or both? With £1.23bn spent last year, Black Friday is not to be ignored.
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Measuring Data to Maximise Return on Investment
Our technical analyst Tim Morris guides us through analysing and optimising your advertising channels in order to understand - and increase - return on investment.
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What even is influencer marketing?
Bloggers, vloggers, influencers - whatever you want to call them, they’re important - and they’re here to stay. Our PR and Outreach Specialist Grace Scott tells us how to take advantage.
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Getting Creative with Bank Holiday Messaging
Bank Holiday Mondays are music to British workers’ ears. But what do they mean for business? Our Content Specialist Alicia Lewis explains how to keep audiences engaged on your well-earned day off.
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Why Sports Sponsorship is Great for Your Brand
When our telecommunications and broadband client italk announced an official three-year partnership with Brighton and Hove Albion, we were instantly caught up in the Premier League buzz. Content Specialist Alicia Lewis offers insight into the lucrative world of sports sponsorship.
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Pride - Jumping on the Brand-Wagon?
Want to add a little Pride sparkle to your campaign? Senior Digital Marketing Account Manager Kizzy Burton outlines some dos and don’ts.
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2017’s Digital Trends: Where Are We Now?
Our Digital Marketing team weighs in on some of the biggest trends for the rest of the year, and how they'll affect your brand.
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A different festival experience
Our Head of Content, Sophie Turton, explores what it's really like to be an on-the-ground marketeer during festival season.
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What Google’s Search Data Says About the General Election
The UK’s 2017 snap election has been an unusual one, to say the least.We take a look at the data gathered by Google in the run up to election day to see if the SEO data has anything to say on the election's outcome.
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The Paxman Process
It’s a rare honour to work with a bona fide British icon - and even moreso to shed light on a different side to them, bringing their true character to the public.
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Digital storytelling - why video engages users
“I see video as a mega-trend on the same order as mobile,” Facebook’s Mark Zuckerberg told investors and analysts. “That's why we're going to keep putting video first.”
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Bozboz’s top tips for Brighton SEO
As a creative digital agency based in Brighton, the day-long Brighton SEO conference feels like Christmas come early - not to mention twice yearly.
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Mastering user generated content
80% of B2C businesses plan to produce more content in 2017 - yet creating good quality content that resonates with audiences, has the all important shareability factor, and ultimately brings the right people to your website, is not an easy task.
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How to make your facebook marketing successful with custom audiences
Facebook advertising has continued to evolve over the past few years, with new tactics to make the most out of the platform for your business. Now, with its custom audience feature, it is now even easier to reach out to your existing audience on Facebook.
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Seven ways to put a spell on your audience
Digital Marketing is far more than just the wave of a magic wand. A winning digital marketing strategy must take into account elements of creative copy-writing, social media mastery and SEO expertise - to name just a few.
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Using ad extensions to boost ROI on your paid search
Search ads, what are they good for? Benefiting your ROI, SEO strategy, reach and brand awareness, search ads can wow your target audience whether you want brand awareness or conversions.
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The Psychology of Language for PPC
The time has come for us to break the habit of generic PPC copy forever. This was the message of our digital marketing manager and communications expert, Sophie Turton in her recent talk at London’s Hero Conference.
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Wirehive 100 best content creation
We are delighted to have won the WireHive award for best Content Creation 2016. The award was for our user-generated content campaign #WeFilmAfrica, which we created on behalf of Africa-based airline, fastjet.
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The Sundown 2016 Experience
Is there anything we love more here at Bozboz than working closely with a brand throughout the duration of a project and being given the freedom to let our creative juices flow? No, there really isn’t.
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Do you need a new website?
A simple question. Do you like your website? If the answer is no, then read on. If the answer is yes… ask yourself another - does your website work for you?
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The Final Cut: Wirehive 100 Awards
It’s always a good feeling to receive great feedback on our hard work, and even more so when that work is recognised as industry leading.
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dos and don'ts of content marketing
Content marketing is a fantastic tool for raising the profile of your company, no matter what your size or service. The past couple of years has seen us invest a lot of time and creativity into our content marketing, with some great results.
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Digital marketing for a global audience: top 5 strategies
The world’s a big place, but it’s made significantly smaller with digital technology and social media so it’s no wonder brands are finding it easier to reach new audiences overseas.
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Write yourself a winning social media strategy
Following on from our introductory post in our Fundamentals of Digital Marketing series, in this blog we zoom in on social media and how to create a winning content strategy across multiple platforms for your business.