Love it or hate it, 280 character tweets are being trialed across select Twitter users, and are potentially here to stay. The Bozboz team come together to explain the pros and cons.
Aliza Rosen, Product Manager at Twitter explained that the problem that needed addressing was a discrepancy between the English language and languages like Japanese, Korean and Chinese, which can convey about double the amount of information in one character.
"We want every person around the world to easily express themselves on Twitter, so we're doing something new: we're going to try out a longer limit, 280 characters, in languages impacted by cramming."
Everyone from Durex to Burger King have been utilizing their 280 characters. Here’s a selection of our favourites:
Asking around the Bozboz office, opinions varied from serious to silly to strategic:
Although we haven’t got our mitts on 280 characters yet, we know how we’ll handle it when we do. We love to show off our personality, and the extra characters will allow for more of this while keeping our message at the core.
From storytelling to formatting, we’re ready to present words in exciting new ways. Far from using the extra characters just because they’re there, we want to use them as a tool to craft truly impactful messages.
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