insight
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Micro influencers increase conversions. Here’s how
Micro influencers are creators who have between 1,000 and 100,000 followers. Although they have a smaller reach, they generate more authentic conversions and engagement. In fact, micro influencers have 8% more engagement than those with larger audiences. So does this mean they add more value than macro influencers?
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How to define your personal brand and get everything you want
It’s all been building up to this.
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Getting to know you
Personalised marketing communications are essential in 2018.
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Bozboz’s Festive Checklist
The festive season is a time for building excitement and telling stories - in other words, a perfect time to let your brand shine and boost sales.Using advice from our Christmas Marketing Advent Calendar blog, we’ve put together a quick checklist to ensure you’re on top of your Christmas campaigns.
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Innovation through collaboration
Looking for a collaboration as timeless as Paul McCartney and Kanye West? Senior Account Manager Megan Hopkins and Content Specialist Alicia Lewis guide us through mutually beneficial business partnerships.
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Fools Fold
The fold - a debate nearly as old as the internet itself. But is the furore around formatting still relevant?
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Keep Moving, Stop Thinking: SNUB Residency
Street artist SNUB is holding his first hometown solo exhibition at the Bozboz Gallery - here’s the lowdown on who he is, where he’s worked and how he’s deconstructing preconceptions.
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Why you need a side project
Side project, passion piece, or extracurricular activity - whatever you want to call it, you need one. They give people the opportunity to be creative, to be passionate, and to sometimes do a little bit of good in the world. Here’s why we think that side projects are an important part of company culture.
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Your Christmas marketing advent calendar
Are you already tired of seeing festive subject lines in your inbox? Instead of saying “Bah Humbug”, maybe it’s time to consider your own Christmas content.
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From awareness days to brand awareness
With nearly 200 official awareness days and months across the year, every day has a choice of causes to care about.
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5 tips for Black Friday & Cyber Monday
A marketing ploy, or a chance to get a good deal, or both? With £1.23bn spent last year, Black Friday is not to be ignored.
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What can you achieve with 280 characters?
Love it or hate it, 280 character tweets are being trialed across select Twitter users, and are potentially here to stay. The Bozboz team come together to explain the pros and cons.
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Social Video Marketing Success
Online video content is no longer just shaky YouTube videos. With channels from Snapchat to Netflix providing new technologies for video, Social Media Lead Jenny Bernarde looks into the latest ways to integrate video into your social media strategy.
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The past, present and future of Augmented and Virtual Reality
From Pokémon GO (did anyone ever actually catch ‘em all?) to Apple’s iOS ARKit, PR and Outreach Specialist Grace Scott finds out how AR and VR are changing the way we interact with the world.
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GAK presents: Pioneer DJ Secret Sessions
Music is an intrinsic part of our company culture - and hosting an exclusive product launch for GAK and Pioneer DJ was the perfect way to celebrate that.
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Measuring Data to Maximise Return on Investment
Our technical analyst Tim Morris guides us through analysing and optimising your advertising channels in order to understand - and increase - return on investment.
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Treat Yo’Self: The Self-Care Generation
“Self-care” is one of the great millennial buzzwords - our Head of Talent and Innovation, Holly Fisher, explains how we’re making the term our own.
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What even is influencer marketing?
Bloggers, vloggers, influencers - whatever you want to call them, they’re important - and they’re here to stay. Our PR and Outreach Specialist Grace Scott tells us how to take advantage.
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5 ways hashtags have changed our lives
This week marks the 10th birthday of the trusted hashtag. Our head of content, Sophie Turton, explores how the symbol has transformed our lives.
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Getting Creative with Bank Holiday Messaging
Bank Holiday Mondays are music to British workers’ ears. But what do they mean for business? Our Content Specialist Alicia Lewis explains how to keep audiences engaged on your well-earned day off.
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Why Sports Sponsorship is Great for Your Brand
When our telecommunications and broadband client italk announced an official three-year partnership with Brighton and Hove Albion, we were instantly caught up in the Premier League buzz. Content Specialist Alicia Lewis offers insight into the lucrative world of sports sponsorship.
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Pride - Jumping on the Brand-Wagon?
Want to add a little Pride sparkle to your campaign? Senior Digital Marketing Account Manager Kizzy Burton outlines some dos and don’ts.
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2017’s Digital Trends: Where Are We Now?
Our Digital Marketing team weighs in on some of the biggest trends for the rest of the year, and how they'll affect your brand.
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How we built a culture around teamwork and wellbeing
Happy people form productive, profitable teams. That's why we have made wellbeing a big part of our business strategy.
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A different festival experience
Our Head of Content, Sophie Turton, explores what it's really like to be an on-the-ground marketeer during festival season.
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What Google’s Search Data Says About the General Election
The UK’s 2017 snap election has been an unusual one, to say the least.We take a look at the data gathered by Google in the run up to election day to see if the SEO data has anything to say on the election's outcome.
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The Paxman Process
It’s a rare honour to work with a bona fide British icon - and even moreso to shed light on a different side to them, bringing their true character to the public.
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Digital storytelling - why video engages users
“I see video as a mega-trend on the same order as mobile,” Facebook’s Mark Zuckerberg told investors and analysts. “That's why we're going to keep putting video first.”
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Mau Mau Presents The Mildlife Show
Take a walk on the mild side this May and experience Mau Mau’s much-anticipated solo extravaganza and Brighton debut, The Mildlife Show.
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The Human Face of Digital
There’s no doubt about it, the future is digital. From the way we consume to the way we communicate, our reliance on digital skills is only set to increase.
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Bozboz’s top tips for Brighton SEO
As a creative digital agency based in Brighton, the day-long Brighton SEO conference feels like Christmas come early - not to mention twice yearly.
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Discover the Nu Blood of the Art World
“I was fortunate that Ryan saw an interesting heart to my work,” artist Stephen D Bunting mused, “The opportunity to get into a gallery was fantastic, and it’s presented me in a way that I couldn’t have done myself.”
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Innovation Meets Inspiration at Digital Catapult Brighton
Digital Catapult's Brighton Music City/Digital City event was a fascinating prelude to what will hopefully be a new era of musical and digital collaboration, boosting Brighton to international recognition as both a digital and musical hub.
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Pam Glew: Raising the Flag for Bold Design
With an eye for vintage fabrics and a unique bleaching technique, Pam Glew gives bold new life to everything from denim jeans to vintage quilts and world flags.
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How to Stay Inspired on Blue Monday
Blue Monday may not be as scientific as it seems. Here are our top tips for beating the blues and promoting motivation in the workplace, today and every day of the year.
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How Breadcrumbs can make a tasty UX Burger
Brands constantly evolve themselves to stay at the forefront of their industry, with up to date websites, blog articles, design and technology. In Bozboz’s current phase of evolution a lot has happened, with the recent move to a new office in the centre of Brighton and the opening of our unique creative gallery space. To follow up and reflect on this continuing transformation, we’ve decided to rebrand and redesign our website.
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Facebook relives its youth with lifestage
“We see a world that is video first, with video at the heart of all of our apps and service,” said Mark Zuckerberg at July’s Q2 earnings call. One month on, and teen-focused standalone app Lifestage is bringing that vision into fruition.
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Join the punk revolution with Mal-One's class of 76
40 years ago, music and fashion collided in an iconic, irreverent explosion of culture.
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Bozboz Presents...Punk Rock Nostalgia with Mal-One
Bozboz Presents... kicked off its creative events calendar last night with true punk panache, playing host to a private view for Mal-One and his mixed media homage to 'The Class of '76'.
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Mastering user generated content
80% of B2C businesses plan to produce more content in 2017 - yet creating good quality content that resonates with audiences, has the all important shareability factor, and ultimately brings the right people to your website, is not an easy task.
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How to make your facebook marketing successful with custom audiences
Facebook advertising has continued to evolve over the past few years, with new tactics to make the most out of the platform for your business. Now, with its custom audience feature, it is now even easier to reach out to your existing audience on Facebook.
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Seven ways to put a spell on your audience
Digital Marketing is far more than just the wave of a magic wand. A winning digital marketing strategy must take into account elements of creative copy-writing, social media mastery and SEO expertise - to name just a few.
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Lessons in extreme sport from Andie Airfix
Few graphic designers can claim that Metallica called their work “awesome” - but Andie Airfix is one of them.
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Using ad extensions to boost ROI on your paid search
Search ads, what are they good for? Benefiting your ROI, SEO strategy, reach and brand awareness, search ads can wow your target audience whether you want brand awareness or conversions.
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The Psychology of Language for PPC
The time has come for us to break the habit of generic PPC copy forever. This was the message of our digital marketing manager and communications expert, Sophie Turton in her recent talk at London’s Hero Conference.
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Wirehive 100 best content creation
We are delighted to have won the WireHive award for best Content Creation 2016. The award was for our user-generated content campaign #WeFilmAfrica, which we created on behalf of Africa-based airline, fastjet.
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Twitter moments: Available for everyone
Twitter have now made their ‘Moments’ feature available to everyone! Twitter Moments was originally designed to give users easy access to news.
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The Sundown 2016 Experience
Is there anything we love more here at Bozboz than working closely with a brand throughout the duration of a project and being given the freedom to let our creative juices flow? No, there really isn’t.
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Website Launch: Jeremy Paxman
Bozboz create Jeremy Paxman's latest creative endeavour
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The Digital User: UX and Design: A Client Guide
So far in our Client Guide series we have covered some of the fundamental steps in the website design process, from evaluating your website, to creating a brief.
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Branding 101: The logo development process
Developing a brand identity is a fun and creative process. Or at least, it should be! Our graphic designers pore over pixels and strike perfectionism into everything they do. We asked them to reveal what goes into the creation of that most distinctive element of a brand - the logo.
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Spotlight on dark social
One of the big challenges for marketers is to justify the effectiveness of each of the channels in their marketing mix. Data about the volume, conversions and conversion value of traffic from social, email and other outside sources is used to guide decision making.
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Creating the perfect Web Design Brief - A Client Guide
Web design entails more than just looks - it requires consideration of brand and creative expression, marketing activities, UX and technology, all delivered via an engaging interface across multiple platforms.
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The Final Cut: Wirehive 100 Awards
It’s always a good feeling to receive great feedback on our hard work, and even more so when that work is recognised as industry leading.
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Do you need a new website?
A simple question. Do you like your website? If the answer is no, then read on. If the answer is yes… ask yourself another - does your website work for you?
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Mau Mau makeover at Bozboz HQ
Passing by the Bozboz office recently you may have noticed our newest creative installation. But it isn’t on the walls or on the web - it’s out on the street for the world to appreciate. We’re pretty proud of it.
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Instant impact: Facebook messengers' instant articles
The latest in Facebook’s recent spate of Messenger updates, Instant Articles are set to streamline the experience of sharing and consuming the latest news.
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Facebook: reactions to reactions
If you’re hooked on Facebook, you may have noticed the new phenomenon that quietly slipped into our digital lives this afternoon. After years of the social network’s user-base campaigning for “Dislike” or “Love” buttons alongside the ubiquitous “Like”, we now have a whole range of emotions to choose from in response to Facebook content.
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Mali the fennec fox
We don’t keep him in the bunker - he lives with our good friends at Drusillas Park in Alfriston.
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Gresham Blake, Dan Baldwin & Mike Hollingbery
The more observant among you may have noticed the fine tailoring CEO Mike Hollingbery wore at the launch of The Creative Space in our recent Lock Up exhibition video.
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Bozboz & Eddie Lock: The Lock Up
Our much anticipated Creative Space and new office launched in December, with a unique Lock Up exhibition curated by Eddie Lock and Bozboz.
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dos and don'ts of content marketing
Content marketing is a fantastic tool for raising the profile of your company, no matter what your size or service. The past couple of years has seen us invest a lot of time and creativity into our content marketing, with some great results.
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Digital marketing for a global audience: top 5 strategies
The world’s a big place, but it’s made significantly smaller with digital technology and social media so it’s no wonder brands are finding it easier to reach new audiences overseas.
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Write yourself a winning social media strategy
Following on from our introductory post in our Fundamentals of Digital Marketing series, in this blog we zoom in on social media and how to create a winning content strategy across multiple platforms for your business.
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Getting R.A.D with Jon Burgerman
Called upon to attend an event at Ink’d Gallery this week, we were looking forward to seeing the artist Jon Burgerman in action, as he held a life drawing event like no other at one of Brighton’s leading galleries.