We are delighted to have won the WireHive award for best Content Creation 2016. The award was for our user-generated content campaign #WeFilmAfrica, which we created on behalf of Africa-based airline, fastjet.
fastjet gave us the task of creating a two-month campaign that would increase brand awareness and engage audiences across six African countries.
The challenge was to engage culturally different audiences while considering their unique pain points and brand expectations. To do this, we gave the power back to the people and asked them to show us Africa through their eyes.
The campaign gained entries from hundreds of Africans, exceeding targets with a reach of 2,404,172 across Facebook, Twitter and Instagram, and gaining 59,677 likes, comments and shares on top of over 11,000 youtube views within the first 8 weeks. There were even entries from people in countries fastjet didn’t yet fly to.
Once the campaign ended, we collated the best content and created a video wall on fastjet’s site - the content brought in over 6,940 visitors in the initial months. We also witnessed a 19.1% increase in social conversions compared to the previous 8 week period.
"The success of this campaign was in its simplicity."
Through social listening, audience insight and years of partnership between Bozboz and fastjet, we knew the best way to create engagement would be to tap into the areas that unite all fastjet audiences - national pride, cultural vibrancy and the desire to share experiences via mobile devices.
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