Mainline train closures were set to disrupt tourists from London. Visit Brighton challenged Bozboz to try and negate any drop in tourist footfall by promoting the city to potential visitors along the coast. The campaign needed to increase web traffic and social media engagement from towns and cities along the South Coast.
We used images of Brighton’s most iconic locations, highlighting that there’s something for everyone. Just a short journey on the train takes you to a world of excitement and culture. Whether it’s a trip to the skies on the i360 or a relaxing afternoon in a cosy cafe, the city has something everyone can enjoy. The stunning images made for perfect social media and display ads.
- Reached 1.2 million people via Google Ads.
- 7,500 clicks from Google Ads at just £0.04 per click.
- 5,192 engagements on Facebook ads at just £0.08 per engagement.
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