Bozboz Insights | Your Hub for Digital Insights

What can you achieve with 280 characters?

Love it or hate it, 280 character tweets are being trialed across select Twitter users, and are potentially here to stay. The Bozboz team come together to explain the pros and cons.

Social Video Marketing Success

Online video content is no longer just shaky YouTube videos. With channels from Snapchat to Netflix providing new technologies for video, Social Media Lead Jenny Bernarde looks into the latest ways to integrate video into your social media strategy.

The past, present and future of Augmented and Virtual Reality

From Pokémon GO (did anyone ever actually catch ‘em all?) to Apple’s iOS ARKit, PR and Outreach Specialist Grace Scott finds out how AR and VR are changing the way we interact with the world.

GAK Presents: Pioneer DJ Secret Sessions

Music is an intrinsic part of our company culture - and hosting an exclusive product launch for GAK and Pioneer DJ was the perfect way to celebrate that.

Measuring Data to Maximise Return on Investment

Our technical analyst Tim Morris guides us through analysing and optimising your advertising channels in order to understand - and increase - return on investment.

Treat yo’self: the self-care generation

“Self-care” is one of the great millennial buzzwords - our Head of Talent and Innovation, Holly Fisher, explains how we’re making the term our own.

What even is influencer marketing?

Bloggers, vloggers, influencers - whatever you want to call them, they’re important - and they’re here to stay. Our PR and Outreach Specialist Grace Scott tells us how to take advantage.

5 ways hashtags have changed our lives

This week marks the 10th birthday of the trusted hashtag. Our head of content, Sophie Turton, explores how the symbol has transformed our lives.

Getting Creative with Bank Holiday Messaging

Bank Holiday Mondays are music to British workers’ ears. But what do they mean for business?

Why Sports Sponsorship is Great for Your Brand

When our telecommunications and broadband client italk announced an official three-year partnership with Brighton and Hove Albion, we were instantly caught up in the Premier League buzz. Content Specialist Alicia Lewis offers insight into the lucrative world of sports sponsorship.

Pride - Jumping on the Brand-Wagon?

Want to add a little Pride sparkle to your campaign? Senior Digital Marketing Account Manager Kizzy Burton outlines some dos and don’ts.

2017’s Digital Trends: Where Are We Now?

The year is already halfway over, with an election, a cyberattack and a whole lot of controversy under its belt. It’s time for us to pause, draw breath, and take stock.

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Our views and insights on everything digital