Social
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How to market your music festival - social media best practices
After the backlash from Wireless Festival’s last-minute change in headliner, we’ve pulled together social media best practices for festivals. What to say, where to say it, and how to get your audience to buy into your event. Tickets are often on the expensive side which is why your marketing must clearly communicate the value in attending your festival over your competitors.
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What can you achieve with 280 characters?
Love it or hate it, 280 character tweets are being trialed across select Twitter users, and are potentially here to stay. The Bozboz team come together to explain the pros and cons.
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Social Video Marketing Success
Online video content is no longer just shaky YouTube videos. With channels from Snapchat to Netflix providing new technologies for video, Social Media Lead Jenny Bernarde looks into the latest ways to integrate video into your social media strategy.
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5 ways hashtags have changed our lives
This week marks the 10th birthday of the trusted hashtag. Our head of content, Sophie Turton, explores how the symbol has transformed our lives.
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A different festival experience
Our Head of Content, Sophie Turton, explores what it's really like to be an on-the-ground marketeer during festival season.
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Digital storytelling - why video engages users
“I see video as a mega-trend on the same order as mobile,” Facebook’s Mark Zuckerberg told investors and analysts. “That's why we're going to keep putting video first.”
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Facebook relives its youth with lifestage
“We see a world that is video first, with video at the heart of all of our apps and service,” said Mark Zuckerberg at July’s Q2 earnings call. One month on, and teen-focused standalone app Lifestage is bringing that vision into fruition.
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Mastering user generated content
80% of B2C businesses plan to produce more content in 2017 - yet creating good quality content that resonates with audiences, has the all important shareability factor, and ultimately brings the right people to your website, is not an easy task.
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How to make your facebook marketing successful with custom audiences
Facebook advertising has continued to evolve over the past few years, with new tactics to make the most out of the platform for your business. Now, with its custom audience feature, it is now even easier to reach out to your existing audience on Facebook.
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Seven ways to put a spell on your audience
Digital Marketing is far more than just the wave of a magic wand. A winning digital marketing strategy must take into account elements of creative copy-writing, social media mastery and SEO expertise - to name just a few.
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Twitter moments: Available for everyone
Twitter have now made their ‘Moments’ feature available to everyone! Twitter Moments was originally designed to give users easy access to news.
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Spotlight on dark social
One of the big challenges for marketers is to justify the effectiveness of each of the channels in their marketing mix. Data about the volume, conversions and conversion value of traffic from social, email and other outside sources is used to guide decision making.
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Instant impact: Facebook messengers' instant articles
The latest in Facebook’s recent spate of Messenger updates, Instant Articles are set to streamline the experience of sharing and consuming the latest news.
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Facebook: reactions to reactions
If you’re hooked on Facebook, you may have noticed the new phenomenon that quietly slipped into our digital lives this afternoon. After years of the social network’s user-base campaigning for “Dislike” or “Love” buttons alongside the ubiquitous “Like”, we now have a whole range of emotions to choose from in response to Facebook content.
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Write yourself a winning social media strategy
Following on from our introductory post in our Fundamentals of Digital Marketing series, in this blog we zoom in on social media and how to create a winning content strategy across multiple platforms for your business.