ESTAS, the pioneering customer review solution for property professionals, has led the way in property review technology since 2008. As the UK's first property-specific reviews platform, they have carved out a significant role in the industry, known for their impactful client feedback tools and the prestigious ESTAS Awards. Their technology has significantly influenced how customer satisfaction is measured and improved in their sector.
Having outgrown their previous website, which had become cumbersome and time-consuming to update, ESTAS sought to reposition themselves as leaders in their field, striving to improve customer service in the property sector. They needed a comprehensive, user-friendly website that included a members portal, custom reporting dashboards for each agent, and the ability to impartially moderate and judge reviews for their awards. Continuously maintaining and expanding the platform as new initiatives and products were introduced was also a crucial part of our engagement.
From the outset, it was imperative for Bozboz developers to select a tech-stack that met ESTAS's unique needs. Prioritising user experience, security, flexibility, and efficiency, we chose Laravel, an open-source framework known for its developer-friendly features, as the foundation for ESTAS's bespoke platform.
Our in-depth discovery phase was pivotal, setting the stage for a major site migration to accommodate ESTAS's expanding services. We developed user stories for each audience type, enabling us to design around user needs and pinpoint key features and functions.
During the design phase, we ensured that ESTAS's brand guidelines were enhanced to align with their upgraded front end. The development of a fully bespoke CMS allowed for more efficient content updates, from creating new pages to simple modifications.
It was essential that ESTAS could not only approve user registrations and manage multiple branches but also issue invoices, administer user roles, and manage votes. Our team coded custom dashboards, tailoring them to the unique needs of property agents to enhance their ability to monitor progress and improve customer service.
ESTAS now boasts a highly customised platform that enables property professionals to collect legitimate reviews easily and provides them with comprehensive tools to monitor customer satisfaction. The ESTAS widget, a private feedback tool, has simplified the feedback process, by giving agents an embeddable CTA button to place on their own websites.
ESTAS now “delivers valuable client feedback throughout the transaction to reduce lost business and increase customer satisfaction”
From focusing on award facilitation to becoming a leading reviews platform, we continue to provide ongoing development support to ESTAS, with frequent ad hoc projects and feature extensions to meet their ambitious goals.
Our work with ESTAS showcases how strategic technological support can pivot a business model towards sustained success. Bozboz's commitment to innovative solutions has strengthened ESTAS's service offering and played a key role in their business model transformation.
Our collective team has a wealth of experience across the full spectrum of digital agency services including brand, web, Ecommerce, CRM, strategy and marketing. If you’d like advice about any aspect of your digital touchpoints, drop us a line today.
