Drusillas
Putting fun at the centre of the user experience for Sussex’s most beloved wildlife park
We have had a positive and successful experience with Bozboz on the rebuild the Drusillas Park website. The end result is fun, on brand and easy to use which is what we set out to achieve. We have worked well with everyone in the process and staff are always friendly and on the ball!
The Challenge
Drusillas Park needed a modern and exciting new website to maintain and improve engagement. As 67% of Drusillas traffic is from mobile, a mobile first design was essential. The site update also needed to consider existing and future functionality.
Our Approach
Mobile was at the forefront of our design process. This ensured a consistent experience across mobile, tablet and desktop. We wanted to capture the true essence of a day out at Drusillas through striking imagery and exceptional functionality.
The Results
Working with the Drusillas team, we migrated content to the new site, as well as creating and optimising copy. The experience that we built increased time on site by 11.48% and improved bounce rate by 10% As a result conversion rate followed suit - increasing by a roaring 63%.
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