The Challenge

UK-based telecommunications company italk sought an eye-catching new look and an attention-grabbing tone to elevate their brand and increase sales. The company initially wanted to promote their home phone and line rental services to families and young professionals, while preparing to enter the emerging market with new superfast broadband and fibre-optic offerings.

The Challenge

"I was impressed with the whole team at Bozboz. They took our ideas and ran with them from the very first meeting, and after a series of workshops including numerous italk stakeholders, our eyes were opened to the huge online potential and what Bozboz could help us offer our customers."

Gary Sallis, italk

Insight

  • Insights

    Our easy-to-navigate CMS allows italk to easily create and update their packages, enabling instant changes to their content.

The Approach

Our first task was to build an engaging website with a simple user journey. We focused on vibrant design and strong, snappy copy with a youthful voice, continuing this tone across blog and social material. Working across all online channels, we built italk’s reputation for providing friendly service. We highlighted both their irreverence for typical telecommunications pricing and their dedication to customers’ best interests.

The Approach

The Results

We have worked closely with italk to reposition them for a younger online audience, driving awareness and generating customers in previously untapped segments of the market. Working closely with their in-house team and utilising a strategic multi-channel approach we continue to deliver significant growth and awareness for this fast-growing brand.

The Results

"The project itself was well managed with good communication throughout and we were always aware of what we needed to deliver to keep things on track. Bozboz delivered an excellent finished product; a website we are able to drive leads through to conversion with great results, and their marketing team has produced some excellent returns on ad spends. Our customer base is growing rapidly and the website supports this with ease."

Gary Sallis, italk

Further Case Studies