Winners of the first global Cover Hack competition 2018

Campaign cover hack



Campaign filed an inspiring open brief to creative agencies and brands - to steal their first cover in 2018.

The brief challenged entrants to interpret “an epic journey”, fusing art, science, data and creativity.

The chosen cover would be unveiled at CES, catching the eye of Fortune 1000 CMOs and Campaign's global network of subscribers.

The winning entry would stand out and talk to a global community of marketers, agencies and tech professionals.

Our Approach

Together we unpacked the brief. Exploring and refining ideas as a team. We thought about the elements that define an epic journey: the purpose, the time it takes, the desire of the adventurer. Before long we had a number of rich concepts to choose from - but there was one stand out candidate. The interconnected journey of man and technology.

Drawn to the ifs, buts and maybes, we started depicting a dystopian future, where the human form becomes tired, vulnerable, and inevitably, dispensable. We wondered what use mankind would be in a time where technology reigned supreme. We questioned if that time, was now.

The Results

Cyborg Creep was designed to confront the technological saturation of modern life head on. An honest and weary self portrait of us in the here, now and beyond. Our design won the competition, and plenty of praise from competition judges. Campaign’s global editor Claire Beale described Cyborg Creep as "brilliantly provocative", while Droga5’s founder David Droga rewarded its, "confronting but exceptionally compelling" aesthetic.

Panasonic’s CMO Lauren Sallata called it "compelling creative with an easily understood message" and Ai Media Group’s CMO Stephanie Anderson described it as "a profound vision of technology and its unknown impact on life’s journey".

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