iTalk is a direct-to-consumer broadband provider offering simple, affordable packages to customers across the UK. With a strong reputation for customer service and some of the most competitive prices on the market, their website is central to how people discover, compare and order their broadband.
Bozboz developed the original iTalk site to integrate closely with their internal systems. That platform served the business very well over the years, but with changes to their network provider, new campaign activity planned, and shifting customer needs, iTalk asked us to help take their website a step further.
The existing site was tightly integrated with iTalk’s internal CRM and line check system. This meant the platform handled complex ordering logic, but gave the in-house team little room to manage content or respond to marketing needs.
iTalk wanted more flexibility and clearer control - particularly to:
The aim wasn’t to start everything again from scratch, but to build on what worked while giving the team more freedom to scale and adapt.
We started by creating a new API to connect the site with iTalk’s internal platform. This allowed us to decouple the front end from the backend logic, while still surfacing real-time package and pricing information.
From there, we moved into a full UX and design process - focusing on making the journey clearer, especially on mobile.
We built:
We also migrated their existing blog and provided CMS training to help the team manage content in-house.
The updated iTalk site gives customers a simpler way to find and order broadband, with clearer information, fewer steps, and better support for upsells and add-ons.
Behind the scenes, the marketing and product teams now have more flexibility to create and manage content, from homepage messaging to promotional landing pages - without relying on developers.
The site remains transactional: customers can check availability, choose a package, and set up billing via direct debit. But with a more modern CMS, a cleaner design system, and tighter technical structure, the platform is now much easier to manage and scale.
This project gave iTalk a better handle on their site, without changing the systems that power the business.
Our collective team has a wealth of experience across the full spectrum of digital agency services including brand, web, Ecommerce, CRM, strategy and marketing. If you’d like advice about any aspect of your digital touchpoints, drop us a line today.
