Real Patisserie are a fast growing chain, known far and wide for their quality produce, creative flair and attention to detail. Their brand had grown organically over the years and the owners wanted some expert help to position them for further growth.
They enlisted Bozboz to identify and capture the unique qualities of each individual shop, while refining their overall brand identity to allow for consistent scalability.
We began by interviewing a selection of Real Patisserie’s team, capturing the essence of what has made them such a successful and fast growing business.
We distilled this into a set of brand guidelines, highlighting the values of creativity, integrity and quality which form the foundation of their business. Following our research, we developed a new visual identity, which would be used on all packaging, store fronts and livery across the business, signifying their culinary skill and creative flair.
The new look and communication style is the result of extensive research and collaboration with the Real Patisserie team. We have refined what was already a successful brand and positioned them to scale, creating a blueprint for their future growth.
The new identity has resulted in glowing reviews from the team and customers alike. Look out for a branch on a high street near you soon.
Our collective team has a wealth of experience across the full spectrum of digital agency services including brand, web, Ecommerce, CRM, strategy and marketing. If you’d like advice about any aspect of your digital touchpoints, drop us a line today.