Precious about Makeup: PAM gets a makeover
Precious about makeup, or PAM, is made up of Jan Sewell and Kate Benton, two uber-talented makeup artists whose combined list of credits reads like a who’s who of the British silver screen.
PAM is built on excellence in the field of film and television makeup, educating and inspiring thousands of makeup artists to be the best, using the newest and most innovative products and techniques available. The company’s mantra is ‘never stop learning’ and PAM runs regular, free in-house and online tutorials, given by some of the greatest names in make-up artistry.
Jan and Kate came to us earlier this year, in search of the sort of makeover that Bozboz was capable of – a new, interactive website and online shop, that was both functional, beautiful and the perfect showcase for their artistic talent.
With so many industry tips and tricks to shout about and show off, they also needed to take advantage of the opportunities provided by social media, and this was part of the package we put together.
First and foremost, PAM is about looking good. PAM’s artistry was faithfully copied across to the website, using a clean, simple interface which performed aesthetically and functionally. The website and shop needed to provide a flawless user experience and seamless social media integration.
PAM’s work is obviously very visual, so a large image gallery and tutorials area provides visitors with plenty of interesting content to browse and enjoy.
The ecommerce solution we built for PAM allows for domestic and international purchases to be made, processed and shipped quickly and effortlessly.
Credit card processing and stock level monitoring were included to ensure the PAM website was open to all and easy to use.
The new website was built with search engine visibility in mind from the outset. The new structure boosted by an off-site SEO campaign soon outranked the old one and is now in top positions for a range of relevant industry keywords like ‘tv makeup’, ‘professional makeup’ and hundreds more.
Thousands of visitors discover PAM via search engines thanks to our work and the SEO friendly structure of the site.
As well as a beautiful website, PAM needed to create a whole social media presence, and we helped them set up Facebook, Twitter and YouTube profiles, across which they would be able to promote their famous tutorials and fantastic products. We give ongoing social media support so that PAM maximise their use of these effective e-marketing platforms.
Regular competitions, brand promotions and video tutorials have reinforced their online and public profiles, bringing in new customers and inspiring many aspiring make-up artists. Social media means PAM can interact with their customers and clients like never before, allowing them to showcase their industry expertise to a wide audience and provide a positive, responsive customer service experience for ecommerce.
We work closely with PAM on every element of their digital presence, providing a full-service package that ensures their online appearance is as perfect as their reputation for excellence.
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If you want Bozboz to perfect your online presence, get in touch.
Call us on 01273 727581 or email [email protected].