BHASVIC came to us in need of a major visual overhaul of their site. They wanted the site to show their creative, inclusive, and contemporary values while improving functionality for all its users. Prospective employees needed to be able to apply for teaching posts easily. Staff needed a site that was easier to manage. Students needed easier access to resources.
Without compromising the branding, Bozboz designed around function and accessibility. Students and staff became the top priority in the navigation, giving them easier access to vital resources. To help staff market more efficiently we added tracking to prospectus downloads.
As soon as the new site launched we saw session and user volumes double. That traffic began interacting with the site more efficiently, with a decrease in bounce rate of 12.43%. The student dashboard increased its share of the site’s traffic from 29% to 35% as more students make use of it. There have also now been over 1,800 prospectuses downloaded.
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