MET embarked on an extensive rebranding process and came to Bozboz in need of a complete website overhaul. The objective was clear - to position MET as the UK’s leading College for technical and professional education. The website therefore needed to build awareness of their specialism in order to generate new leads. As well as growing student numbers, it was crucial that website functioned impeccably - simplifying the application process for prospective students.
The new brand assets were at the core of our design thinking. We attracted prospective students by demonstrating empathy to their pain points, and putting a spotlight on MET’s unique values and benefits. The website would function flawlessly. Providing clear access to information and resources our audience needs.
A visually striking and complex build, capable of integrating with a number of crucial third party platforms. In order to deliver the desired functionality Bozboz created a fully developed course data management system, course search and online application system. Users responded with resounding positivity. Bounce Rate reduced by -6.41%, with time on site increasing by 14.37%.
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