Our views and insights on everything digital

Agentic search and the next evolution of eCommerce buying

For most of eCommerce’s history, the purchase journey has followed a familiar pattern. Someone searches for what they want, compares a handful of options across one or more retailers, deliberates for a bit, lands on a product page, adds to cart, and checks out. That flow has been optimised within an inch of its life […]

We’re Trying a Couple of AI Search Experiments – Here’s the Honest Bit

AI search has become one of those areas that everyone is talking about, but the mechanics behind it are still a bit of a mystery. Tools like ChatGPT, Gemini and Copilot are now part of the fabric of search, but the way these systems select, interpret and summarise information isn’t explained in the same way traditional search ranking has been over the years.

Taking Back Control: 5 Ways Marketers Can Gain More Autonomy Over Their Website

If you’re in charge of marketing, you’re expected to deliver results. But apparently, you also need to master brand strategy, know your way around SEO, be fluent in AI, lead campaigns, manage platforms, and think big - all while keeping the website in check. That's a lot for anyone...

Shopify’s Summer 2025 Update - Simplified

Here’s a clear look at some of the new features in Shopify's summer 2025 update, so you don't have to trawl through the official publication yourself.

Stand a Better Chance of Being Seen in AI Results

Search has changed - and probably a lot faster than any of us thought. With the rise of generative AI tools like Google’s Gemini, users are getting answers directly from AI-generated summaries, often without clicking through to a traditional search result at all.

7 WordPress Plugins We Love

WordPress plugins are a bit like kitchen gadgets. Some are indispensable (a good bread knife, a reliable coffee machine), while others clutter your drawers, promising the world but delivering very little (looking at you, grape cutter!).