The Challenge

Sundown broke into the festival scene in 2012. As the UK festival scene is becoming increasingly competitive, maintaining engagement requires a dynamic, multi-channel campaign with top-quality content, artwork, email marketing and social media activity.

The Challenge

“Bozboz has been behind Sundowns’ brand development and digital communication strategy from the offset, helping to create a brand that now sits proudly within the Universal Live festival portfolio.”

Sundown Festival

Our Approach

Since 2013, we have managed all of Sundown’s digital marketing activities, including web design and development, branding, social media, email and paid media management.

This allows us to hone in on the target audience of young music lovers to create a consistent, engaging tone of voice across all available platforms.

On the festival weekend we can be found in the thick of it, providing live media coverage from all stages, interviewing acts for press activities and being reactive across all social platforms.

Our Approach
Sundown Memories Campaign

Sundown Memories Campaign

We harnessed the power of user generated content, engaging with previous attendees through the #sundownmemories hashtag. We encouraged festival goers to re-live last years experience by sharing their favourite photos, offering V.I.P. upgrades to winners and building momentum in the run up to the show.

The Results

Our brand design and multi-channel marketing campaign helped the festival grow three-fold over its first four years and helped put it in front of one of the biggest media companies in the world.

In 2016, the website received 1.36m page views and 366k new visitors, while Sundown’s Facebook activities had a total reach of 13.5m across the campaign. We are proud to have worked with the festival from its launch and are looking forward to helping the festival grow even further, bringing bigger acts to it stages.

The Results

Further Case Studies

Is it time to play big?

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